facebook_嗯，Facebook即将成为互联网

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Don’t look now, but Facebook just did something brilliant. Something more important than the launch of their platform a year an half ago. Something that might just embed Facebook into the very fabric of the Internet — and that, like the title of this post, might only be mild hyperbole. It also might be dangerous.

现在不要看，但Facebook只是做了一些出色的事情。 比一年前推出他们的平台更重要。 可能只是将Facebook嵌入到Internet的结构中的某些东西，就像这篇文章的标题一样，可能只是轻描淡写。 这也可能很危险。

What Facebook did was officially launch Connect to the public. We described Connect in July as a second iteration of their failed Beacon ad platform — done right (from a user perspective) the second time around. Connect is essentially a unified login platform that allows third-party sites to access Facebook user profile and social graph data from outside the social network. In essence, that means that Connect extends the Facebook platform outside of the social network’s walls, but it comes with the user privacy controls that Beacon was sorely lacking.

Facebook所做的是正式启动了Connect to the public。 我们在7月将Connect描述为他们失败的Beacon广告平台的第二次迭代-从用户角度来看，第二次正确完成。 Connect本质上是一个统一的登录平台，允许第三方站点从社交网络外部访问Facebook用户个人资料和社交图数据。 从本质上讲，这意味着Connect将Facebook平台扩展到了社交网络之外，但它附带了Beacon严重缺乏的用户隐私控制。

Connect won’t directly make Facebook money, which some might argue is the main thing the company should be focusing on right now, but it’s nonetheless a brilliant move. As we wrote in July, “Facebook realizes that the more people and web sites that come to rely on their API, the more they will become deeply ingrained in our web habits and experience, and that will put them in a better position to make money.” (Om Malik has some good ideas about how they’ll do that.)

Connect不会直接在Facebook上赚钱，有人可能会认为这是该公司现在应该关注的主要事情，但这仍然是一个绝妙的举动。 正如我们在7月份写道的那样：“ Facebook意识到，越来越多的人和网站开始依赖于他们的API，他们对我们的网络习惯和经验的了解会越来越根深蒂固，这将使他们处于更有利可图的位置。” (Om Malik对如何做到这一点有一些好主意 。)

为什么Facebook获胜 (Why Facebook Wins)

What makes Connect so special, is that there is a very real possibility that it could beat competing single sign-on and data share platforms like OpenID, Google Friend Connect, and Windows Live ID. A few months ago, my friend Sarah Perez articulated why in a post at ReadWriteWeb. According to Perez, Facebook Connect wins because everyone is already using it, and they’re already invested in it. Most people don’t have social graph data at Google, most people still don’t understand what OpenID is. But “login with Facebook” makes perfect sense, and if it means a richer experience on the other end because a trusted site has access to your social data, all the better.

Connect之所以如此特别，是因为它极有可能击败竞争对手的单点登录和数据共享平台，例如OpenID，Google Friend Connect和Windows Live ID。 几个月前，我的朋友莎拉·佩雷斯(Sarah Perez) 在ReadWriteWeb上的帖子中阐明了原因。 根据Perez的说法，Facebook Connect之所以成功，是因为每个人都已经在使用它，并且已经在其中进行了投资。 大多数人没有Google的社交图数据，大多数人仍然不了解OpenID是什么 。 但是“用Facebook登录”是很有意义的，如果这意味着从另一端获得更丰富的体验，因为受信任的站点可以访问您的社交数据，那就更好了。

Rafe Needleman echoed those sentiments last week on CNET. “Because Facebook Connect is not just a registration system, but also a marketing channel with a built-in audience of 130 million monthly active users (according to Facebook), this program will crush competing registration systems,” he wrote. “Sites will adopt Facebook Connect for two reasons. First, their users are already actively using it; millions of users have OpenID log-ins and don’t even know it. And second, because it’s not just a registration system, it’s that marketing channel. Self-interest (on the part of site owners) wins over philosophy. Facebook gets that. That’s why it wins.”

Rafe Needleman上周在CNET上回应了这些观点。 他写道： “由于Facebook Connect不仅是注册系统，还是一个拥有每月1.3亿活跃用户的内置营销渠道(根据Facebook)，该计划将压垮竞争性注册系统。” “网站将采用Facebook Connect的原因有两个。 首先，他们的用户已经在积极使用它。 数百万用户拥有OpenID登录，甚至都不知道。 其次，因为它不仅是注册系统，而是那个营销渠道。 自利(网站所有者的利益)胜过哲学。 Facebook知道了。 这就是为什么它获胜的原因。”

According to Facebook Senior Platform Manager Dave Morin, initial tests of the system found that users were logging in via Facebook Connect over their pre-existing login credentials at a 2:1 ratio. Early real-world results have nearly borne that out.

根据Facebook高级平台经理Dave Morin的说法，对该系统的初始测试发现，用户通过Facebook Connect以预先存在的登录凭据以2：1的比率登录。 早期的实际结果几乎证明了这一点。

Inside Facebook reports that after adding Facebook Connect as a login option, new users of Govit.com are choosing to login with Facebook 58% of the time. Govit founder Taylor Norrish told Inside Facebook that he thinks Facebook Connect is actually driving registration of new users. That’s a powerful statement that we’re sure other developers will pay attention to. As Needleman wrote: self-interest wins.

Inside Facebook报道说，将Facebook Connect添加为登录选项后， Govit.com的新用户选择58％的时间使用Facebook登录。 Govit创始人泰勒·诺里什(Taylor Norrish)告诉Facebook内部人士，他认为Facebook Connect实际上正在推动新用户的注册。 这是一个有力的声明，我们相信其他开发人员也会关注。 正如Needleman所写：利己取胜。

不是所有的玫瑰 (It’s Not All Roses)

However, there are some very real concerns surrounding Facebook Connect. As Perez articulated in July, even though on the surface things look a lot better than Beacon this time around, there are potential privacy issues to be aware of. “As more of the corporate and business-oriented web adopts Friend Connect, the greater the chance for privacy intrusion,” she wrote.

但是，围绕Facebook Connect存在一些非常现实的担忧。 正如佩雷斯(Perez)在7月所说的那样，尽管表面上看起来这次比信标要好得多，但仍有一些潜在的隐私问题需要注意。 她写道：“随着越来越多的面向企业和业务的网站采用Friend Connect，侵犯隐私的机会也就越大。”

Facebook founder Mark Zuckerberg has often said that providing powerful user privacy controls is a central theme for Facebook, so hopefully the company will be hyper-sensitive to privacy issues when it comes to Connect.

Facebook创始人马克·扎克伯格(Mark Zuckerberg)经常说提供强大的用户隐私控制是Facebook的中心主题，因此希望该公司在Connect方面对隐私问题非常敏感。

The other concern, the more menacing one, of course, is whether it is really a good thing for one company to be so embedded into the fabric of the Internet. “Facebook is trying to replace all logins with their own, and control the creation, distribution and application of the social graph using their proprietary platform,” says Chris Saad, a backer of OpenID. That’s a scary proposition, according to him.

当然，另一个令人担忧的问题是，将一个公司如此嵌入到Internet结构中是否真的是一件好事。 OpenID的支持者Chris Saad说： “ Facebook试图用自己的登录名替换所有登录名，并使用其专有平台控制社交图的创建，分布和应用。” 据他说，那是一个可怕的主张。

If Facebook Connect does win, it might mean that Facebook is basically alone at the helm controlling our entire social experience across the web. Is that something we want?

如果Facebook Connect确实获胜，则可能意味着Facebook基本上独自掌控着我们整个网络的社交体验。 那是我们想要的东西吗？

Last May, while writing for ReadWriteWeb, I came to the conclusion that Facebook would become the mainstream everything. New services and innovations that excite early adopters, would eventually reach the mainstream via Facebook.

去年五月，在为ReadWriteWeb撰写文章时，我得出的结论是Facebook将成为一切主流 。 激发早期采用者的新服务和创新最终将通过Facebook成为主流。

I also guessed at the time that “mainstream users, by and large, are fine with their data staying in one place.” That was (and is) probably true. But now, Facebook is attempting to teach mainstream users why data portability is such a great thing — however, they’re doing it on their own terms, and controlling the process all the way through.

当时我还猜到“主流用户总体上将数据保留在一个地方就可以了。” 那可能是(而且是)事实。 但是现在，Facebook正在尝试向主流用户传授为什么数据可移植性如此出色-但是，他们是按照自己的意愿进行操作，并一直控制着整个过程。

Facebook has figured out a way to take the ideas of the Open Web and bend them to their own benefit. It’s brilliant and a little bit scary.

Facebook已经找到了一种方法来吸收开放Web的思想，并将其转化为自己的利益。 很棒，有点吓人。

What are your thoughts? Let us know in the comments.

你觉得呢？你有没有什么想法？ 让我们在评论中知道。

翻译自: https://www.sitepoint.com/uh-oh-facebook-is-about-to-become-the-internet/

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