如何在WordPress中启用作者跟踪

Do you want to enable author tracking on your WordPress website?

您是否要在WordPress网站上启用作者跟踪&＃xff1f;

If you run a multi-author WordPress site, then you’re probably wondering which of your authors write the most popular posts.

如果您经营一个多作者WordPress网站&＃xff0c;那么您可能想知道哪个作者撰写最受欢迎的帖子。

In this article, we’ll share how to enable author tracking in WordPress, so you can see all the authors related data that you need to make smart decisions for growing your website.

在本文中&＃xff0c;我们将分享如何在WordPress中启用作者跟踪&＃xff0c;因此您可以查看所有与作者相关的数据&＃xff0c;这些数据是您制定明智的决策以发展网站所需要的。

为什么以及谁应该在WordPress中启用作者跟踪&＃xff1f; (Why and Who Should Enable Author Tracking in WordPress?)

If you run a multi-author blog, then you need to enable author tracking in WordPress. It allows you to gather data about how each author’s posts are performing on your website.

如果您运行多作者博客 &＃xff0c;则需要在WordPress中启用作者跟踪。 它使您可以收集有关每个作者的帖子在您网站上的表现的数据。

You can then promote high performing authors and offer some extra help to those who are struggling.

然后&＃xff0c;您可以提拔表现出色的作者&＃xff0c;并为陷入困境的人们提供一些额外的帮助。

It is also a great way to find out whose posts bring in the most traffic and which articles are engaging readers.

这也是找出谁的帖子带来最多访问量以及哪些文章吸引读者的好方法。

For instance, you might have an author who’s great at writing posts that get lots of visitors, but those visitors may not stick around on your site. This may result in a high bounce rate, fewer page views, and less time spent on the website.

例如&＃xff0c;您可能有一位很擅长写吸引很多访问者的帖子的作者&＃xff0c;但是这些访问者可能不会在您的网站上停留。 这可能会导致较高的跳出率 &＃xff0c;更少的页面浏览量以及更少的网站停留时间。

After gathering this data, you can make informed decisions by improving your editorial workflow and offering more tips and help to the struggling writers.

收集这些数据后&＃xff0c;您可以通过改善编辑工作流程并为陷入困境的作家提供更多提示和帮助来做出明智的决定。

在WordPress中设置作者跟踪 (Setting up Author Tracking in WordPress)

First, you need to install and activate the MonsterInsights plugin. For more details, see our step by step guide on how to install a WordPress plugin.

首先&＃xff0c;您需要安装并激活MonsterInsights插件。 有关更多详细信息&＃xff0c;请参阅有关如何安装WordPress插件的分步指南。

MonsterInsights is the best Google Analytics plugin for WordPress. You’ll need at least the Pro plan of the plugin to access the custom dimensions feature.

MonsterInsights是适用于WordPress的最佳Google Analytics(分析)插件。 您至少需要插件的Pro计划才能访问自定义尺寸功能。

Upon activation, go to the Insights » Settings page in your WordPress dashboard to enter your license key. You can find this information under your account on the MonsterInsights website.

激活后&＃xff0c;转到WordPress仪表板中的“ 见解»设置”页面&＃xff0c;输入您的许可证密钥。 您可以在MonsterInsights网站上的帐户下找到此信息。

After verifying your license key, you need to connect your WordPress site to your Google Analytics account.

验证许可证密钥后&＃xff0c;您需要将WordPress网站连接到您的Google Analytics(分析)帐户。

On the Settings page, click on the ‘Connect MonsterInsights’ button to proceed.

在“设置”页面上&＃xff0c;单击“连接MonsterInsights”按钮以继续。

Follow the on-screen instructions to connect your website to Google Analytics using MonsterInsights.

按照屏幕上的说明使用MonsterInsights将您的网站连接到Google Analytics(分析)。

Once connected, Google Analytics will start tracking all your website traffic.

建立连接后&＃xff0c;Google Analytics(分析)将开始跟踪您的所有网站流量。

You are now ready to set up author tracking on your WordPress site.

现在您可以在WordPress网站上设置作者跟踪了。

设置作者自定义尺寸以进行精确跟踪 (Setting up Author Custom Dimensions for Accurate Tracking)

Now that everything is up and running, let’s tell Google Analytics to start tracking authors by adding a custom dimension.

现在一切就绪&＃xff0c;让我们告诉Google Analytics(分析)通过添加自定义维度来开始跟踪作者。

You need to start by visiting Insights » Addons page. From here you need to click on the Install button next to the Custom Dimensions addon.

您需要先访问“数据分析»插件”页面。 在这里&＃xff0c;您需要单击“自定义尺寸”插件旁边的“安装”按钮。

Once it is installed and activated, go to Insights » Settings page and switch to the ‘Conversions’ tab.

安装并激活后&＃xff0c;转到“数据分析»设置”页面&＃xff0c;然后切换到“转化”标签。

Scroll down a little and you’ll see the Custom Dimensions box. This is where you can add a new custom dimension.

向下滚动一点&＃xff0c;您会看到“自定义维度”框。 您可以在此处添加新的自定义维度。

Click on the ‘Add New Custom Dimension’ button and select ‘Author’ from the drop-down menu. The ID will be filled in for you.

单击“添加新的自定义维度”按钮&＃xff0c;然后从下拉菜单中选择“作者”。 该ID将为您填写。

Don’t forget to click the ‘Save Changes’ button at the top of the page to store your settings.

不要忘记单击页面顶部的“保存更改”按钮来存储您的设置。

Now that you have set up custom dimensions in MonsterInsights, the next step is to do the same in Google Analytics.

现在&＃xff0c;您已经在MonsterInsights中设置了自定义维度&＃xff0c;下一步是在Google Analytics(分析)中执行相同的操作。

Open your Google Analytics dashboard and switch to the All Website Data view.

打开您的Google Analytics(分析)信息中心&＃xff0c;然后切换到“所有网站数据”视图。

From here, you need to click on the ‘Admin’ button at the bottom left corner of the screen and then select Custom Definitions » Custom Dimensions under the Property column.

在这里&＃xff0c;您需要单击屏幕左下角的“管理”按钮&＃xff0c;然后在“属性”列下选择“ 自定义定义»自定义维度 ”。

You will need to click the New Custom Dimension button. On the next screen, type in ‘Author’ for the name and leave the other details unchanged.

您将需要单击“ 新建自定义维度”按钮。 在下一个屏幕上&＃xff0c;键入“作者”作为名称&＃xff0c;其他详细信息保持不变。

After that click on the ‘Create’ button and Google Analytics will save it for you. You’ll see some code on the next screen. You don’t need to do anything with this, as MonsterInsights handles everything for you. Just click ‘Done’ to continue.

之后&＃xff0c;点击“创建”按钮&＃xff0c;Google Analytics(分析)将为您保存。 您将在下一个屏幕上看到一些代码。 您无需为此做任何事情&＃xff0c;因为MonsterInsights会为您处理所有事情。 只需点击“完成”即可继续。

Next, you will see your ‘Author’ custom dimension listed in a table with an Index value.

接下来&＃xff0c;您会在表格中看到带有索引值的“作者”自定义维度。

Make sure that the Author Index value is the same as the ID given to that custom dimension in MonsterInsights.

确保作者索引值与在MonsterInsights中为该自定义维度指定的ID相同。

If not, then don’t worry, you can edit your custom dimension in MonsterInsights and change the ID to match the Index value in Google Analytics.

如果没有&＃xff0c;那就不用担心&＃xff0c;您可以在MonsterInsights中编辑自定义维度&＃xff0c;并更改ID以与Google Analytics(分析)中的Index值匹配。

You have successfully set up author tracking on your WordPress website. Now, let’s get to the fun part of viewing the reports and finding out how your authors are doing.

您已成功在WordPress网站上设置了作者跟踪。 现在&＃xff0c;让我们进入查看报告并了解作者的工作方式的有趣部分。

查看您的作者跟踪报告 (Viewing Your Author Tracking Reports)

After your website has collected some traffic data, you can view your top authors inside the WordPress dashboard.

网站收集了一些流量数据后&＃xff0c;您可以在WordPress仪表板中查看您的主要作者。

Simply go to the Insights » Reports page and switch to the Dimensions tab.

只需转到“数据分析»报告”页面&＃xff0c;然后切换至“维度”标签。

From here you can see your top authors that generate the most traffic on your website.

从这里您可以看到在网站上吸引最多访问量的顶级作者。

That’s not all the data. You can compare this data with your overall traffic report to get even more insights.

这还不是全部数据。 您可以将此数据与您的总体点击量报告进行比较&＃xff0c;以获取更多见解。

Switch to your Google Analytics dashboard and go to Customization » Custom Reports section.

切换到您的Google Analytics(分析)信息中心&＃xff0c;然后转到“ 自定义”»“自定义报告”部分。

Next, click on the ‘New Custom Report’ button to continue.

接下来&＃xff0c;点击“新自定义报告”按钮继续。

You’ll be asked to give your report a title. Enter something useful that helps you easily identify that report.

系统会要求您为报告命名。 输入有助于您轻松识别该报告的有用信息。

After that, you need to choose the metric group. These are the things that you want Google Analytics to show for this report. For instance, we would like to see the bounce rate, pages per session, and average session duration.

之后&＃xff0c;您需要选择指标组。 这些是您希望Google Analytics(分析)显示给此报告的内容。 例如&＃xff0c;我们希望查看跳出率&＃xff0c;每个会话的页面数和平均会话持续时间。

Under the Dimensions Drilldowns section, select ‘Author’ and then click on the ‘Save’ button to create your custom report.

在“维度明细”部分下&＃xff0c;选择“作者”&＃xff0c;然后单击“保存”按钮以创建您的自定义报告。

You’ll now be redirected to the custom report you just created.

现在&＃xff0c;您将被重定向到刚创建的自定义报告。

Tip: If there doesn’t appear to be any data in your report, try setting the report date to the current day. If there’s still no data, then that’s likely because you haven’t had any visitors since adding the Author custom dimension in MonsterInsights.

提示&＃xff1a;如果您的报告中似乎没有任何数据&＃xff0c;请尝试将报告日期设置为当天。 如果仍然没有数据&＃xff0c;则可能是因为自从在MonsterInsights中添加“作者”自定义维度以来&＃xff0c;您没有任何访问者。

We hope this article helped you learn how to enable author tracking in WordPress. You may also want to check out our guide on how to grow your website traffic with actionable tips that are proven to work. Once you’re done reading that, check out our list of must have WordPress plugins to grow your website.

我们希望本文能帮助您学习如何在WordPress中启用作者跟踪。 您可能还想查看我们的指南&＃xff0c; 该指南提供了切实可行的可行技巧&＃xff0c; 以增加网站流量 。 阅读完之后&＃xff0c;请查看我们的列表&＃xff0c; 这些列表必须具有WordPress插件才能发展您的网站。

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

如果您喜欢这篇文章&＃xff0c;请订阅我们的YouTube频道 WordPress视频教程。 您也可以在Twitter和Facebook上找到我们。

翻译自: https://www.wpbeginner.com/wp-tutorials/how-to-enable-author-tracking-in-wordpress/