jQuery$.data()方法使用注意细节

As of jQuery 1.4.3 HTML 5 data- attributes will be automatically pulled in to jQuery's data object.
The treatment of attributes with embedded dashes was changed in jQuery 1.6 to conform to the W3C HTML5
specification.

$("div").data("role") === "page";
$("div").data("lastValue") === 43;
$("div").data("hidden") === true;
$("div").data("options").name === "John";

To retrieve the value's attribute as a string without any attempt to convert it, use the attr() method.

function dataAttr( elem, key, data ) {
// If nothing was found internally, try to fetch any
// data from the HTML5 data-* attribute
if ( data === undefined && elem.nodeType === 1 ) {
// rmultiDash = /([A-Z])/g
var name = "data-" + key.replace( rmultiDash, "-$1" ).toLowerCase();
data = elem.getAttribute( name );
if ( typeof data === "string" ) {
try {
/*.data(key)方法尝试将获取的值转化成JS类型，包括布尔值，null，数字，对象，数组*/
data = data === "true" ? true :
data === "false" ? false :
data === "null" ? null :
// Only convert to a number if it doesn't change the string
+data + "" === data ? +data :
/*rbrace = /(?:\{[\s\S]*\}|\[[\s\S]*\])$/,*/
rbrace.test( data ) ? jQuery.parseJSON( data ) :
data;
} catch( e ) {}
// Make sure we set the data so it isn't changed later
jQuery.data( elem, key, data );
} else {
data = undefined;
}
}
return data;
}