CGFloat R = (CGFloat) 225/255.0;
CGFloat G = (CGFloat) 66/255.0;
CGFloat B = (CGFloat) 88/255.0;
CGFloat alpha = (CGFloat) 1.0;
UIColor *myColorRGB = [ UIColor colorWithRed: R green: G blue: B alpha: alpha ];
cell.iconImageView.backgroundColor = myColorRGB;